Digital Marketing Services
SEO or search engine optimisation is the optimisation of the on-page content and off page content in order to ensure both search engines and users understand and find your websites content.
PPC is a key strategic tool to capture additional traffic through the paid ads run by the search engines.
Search Engine Optimisation
Experience tells us that following a structured approach to SEO works best, by following our tried and tested formula we can ensure your website can perform at its best.
- Website Audit
- Review the competition
- Keyword research
- Design / usability strategy – navigation, structure, content
- On Page Optimisation
- Conversion Optimisation
- Develop a content marketing plan and calendar
- SEO Training
To plan a route forward we need to understand where you have been, or rather where your website has been! The number one priority that needs checking before we move on is your Google compliance? Google, to make the search results better, have made many changes to their algorithm. This has left some businesses with a drop in traffic or no traffic at all, we will check what, if any, this has had on you. Second, check if any links that could be harming your rankings. Third, compliance with Google Panda, which includes over-optimisation, duplicate or thin content. Many website owners may not even be aware that they have fallen foul of these changes, we will double check. At this stage we’d want to make sure the best tools are in place to measure traffic, keywords and user actions.
Being a local business offers a different SEO challenge to national or international businesses. Local SEO is getting harder and more competitive . Google are making it tougher to get in front of your local customers.
Every business is unique. Any website on the first page of the search results for your products and / or services is a competitor. Who do you consider are your competitors? What or who are they targeting? How successful are they? What can we learn from them, make better or apply to your business?
We we will run a keyword analysis. We will assess and tell which keywords you should be targeting. This is not always the keyword with the most searches. You should target the keywords most likely to get you on page one of Google and the other search engines. Of course, in time, it may be appropriate to target more competitive keyphrases.
On Page Optimisation
We will apply the keyword, competitor and user research to your website. Every key page should be unique and optimised. These are important to users and Google. Headings and content needs to be appropriate for your users and for the search engines.
Getting on the first page for many keywords is not straightforward. Google move at their own pace! There are many elements to optimise before you can claim success. CamSEO have many years experience helping businesses do just that.
Understanding is key to a good working relationship with your SEO company and vital to the success of your website. To this end we are more than happy to provide training in SEO, you set the level, perhaps you would like to “SEO” your own site or simply want to be conversant on the subject so that you can have a good understanding of your SEO strategy and what it means to you and your business.
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Pay per Click
- Google AdWords, Bing Ads, Twitter / Facebook Ads.
- Implementation – set up campaigns, ad groups, sitelinks, call out extensions, remarketing
- Management – make changes to increase ROI, keep costs within budgets set
- Pay per Click Training
- Social Strategy
- Profile set up
- Social media training
Great content has always been King, well now it is the Royal Family! Content is the medium by which users and Google measure your websites worthiness. Unfortunately it is often the most difficult aspect for many businesses to overcome. Content is not just text. Image and video content are also important. We have many years experience in guiding and advising business owners in this regards.
There is nothing more depressing than sending lots of new traffic to a website that sucks for users! It is vital to ensure the “visitors journey” around your website is obvious and easy! A proper understanding of your target market is key to making your website a success.
Conversion Optimisation (CX)
Are you wondering if your website could do more for you? A major part of enabling success is measuring how your website and its pages are performing. This includes measuring visits to key pages. Analysing “actions” e.g. contact forms completed. Understanding where your visitors come from and what were they looking at. This data is a marketers dream and will enable you to work up tactics to make the site convert even better. Every visit is an opportunity to make the next one more profitable.
Pay per project:
A price dependent on the amount of time and work anticipated to achieve your online goals.
We’ll agree a contract and schedule based on the time and work required, this can be for any amount of time starting at 3 months. Most of our clients prefer this option as the cost is spread and it enables us to continue optimising the website as well as provide a range of off page marketing services (including content marketing, social media management and link building). We’ll also provide monthly reports, ideas and recommendations.
If you have any questions or would like to discuss your website opportunity please do get in touch.