If you have a website then the chances are you will have visitors coming from a mobile device – either a phone or tablet.
Some websites may only have a few percentage, others much higher 40 / 50 %. You should check your mobile visitor numbers on Google analytics or whatever stats package you use. Check the bounce rate for these visitors, compare it to your regular visitors – it will probably be higher? If more than 15% are from a mobile then you will benefit from a website design that works as it should on a mobile phone. Below are a couple of tools that will help determine how it looks (now) on various mobile devices and what changes are required for it to make your mobile visitors happy.
See how your website looks on mobiles – Iphone, Ipad, Google Nexus and others
Your result will be marked as a percentage – 0% being very bad and 100% perfect, whats yours? You will then have a breakdown ranked CRITICAL-SEVERE-MEDIUM-LOW
A separate mobile website – if you have an existing website then this my be the best option. With the right code added it will automatically detect mobile users and direct them to your newly designed mobile site – usually a single column with bigger buttons and smaller images.
The second option and the best option is to have a “responsive” design built – these websites automatically rearrange the screen resolution according to the device. This website is a responsive design – check it out!