SEO: The Business Benefits
Search engine optimisation, if done properly, offers an excellent return on investment. SEO is a very cost effective form of marketing.
SEO: The Challenge
Getting to the top of the search engine rankings is not simple. The search engines are constantly evolving in their attempt to ensure people searching get the very best results for their search query. Competition to be on the first page of the search results can be high.
There are several billion websites, Google visits over a trillion web pages every month. Most searchers can receive several million results for whatever search term they use. Once your business is on the first page of Google you cannot stop. Continuing maintenance and research is necessary to keep you there. If you don’t, one of your competitors will take your spot!
The Search Engines
To get to grips with SEO we need to get an understanding of how the search engines work. With nearly 90% of the UK search market Google is dominant and the most important search engine, it is our key focus. Yahoo, Bing and a few others are useful for some types of business and in some niche sectors.
How they work
Google use complex algorithmic formulas to determine which website to shows in the results for every keyword. There are well over 200 elements taken into account by Google in order to rank a website. Google rankings are highly dependent on three core attributes, this is known by the acronym – E-A-T or Expertise, Authority and Trust. These three are key to your keyword rankings. The complexity, secrecy and the never ending changes are what makes SEO so challenging for those not keeping up to date.
Up to date
We keep you up to date with any changes in the Google rules. We undertake extensive research on influencing factors. We use our knowledge and experience, to position your website on the first page of the search results.
We follow the Rules
We do not advocate underhand methods of trying to enhance your position in the search engines. Nowadays the best SEO results come from working within the rules set by the search engines. Unfortunately, many a website has come to sticky end when trying to cheat the engines. Yet, extra traffic is of no use if your website does not convert or leaves the user cold. We do both jobs.